Mobile Apps · 2024
PowerUp Mobile App
Reimagined EV charging app focusing on seamless hardware onboarding, instant map payments, and charging logs.
Project Overview
The PowerUp mobile app delivers an intuitive onboarding and charger setup experience. The redesign addresses major onboarding bottlenecks and provides streamlined public charging paths.
- Role
- UI/UX Designer
- Timeline
- 3 months
- Year
- 2024
- User Flows
- Mobile UI Layouts
- Growth Mechanics
Problem Statement
Users found public charging and charger setup unnecessarily complex, leading to friction during onboarding and charging sessions.
Research & Discovery
Conducted card sorting, interactive remote usability tests, and user interviews to isolate key points of drop-off during the initial Bluetooth charger pairing sequence.
UX Strategy
Redesigned the mobile experience focusing on charger setup, public charging, user engagement, and growth-focused UX improvements.
UI Showcase
Final interface explorations and key product screens.
Design System
Constructed a high-contrast mobile design system optimized for outdoor visibility, featuring friendly helper illustrations and large touch targets.
Final Results
Improved the charging experience through a redesigned onboarding flow and growth-focused user journeys.
