B2B SaaS · 2024
Caria
Car rental comparison platform unifying offers, booking processes, and fleet management for Tunisian agencies.
Project Overview
Caria resolves agency fragmentation by offering a unified booking and search platform. Renters can locate, compare, and reserve vehicles through a simplified, reliable UI.
- Role
- Lead Product Designer
- Timeline
- 4 months
- Year
- 2024
- UX Audit
- Marketplace UI
- Agency Dashboard
Problem Statement
Renting a car in Tunisia required comparing offers across multiple agencies, creating a fragmented user experience.
Research & Discovery
Conducted interviews with renters and local car rental owners to map out pricing schemas, availability constraints, and typical trust barriers.
UX Strategy
Designed a car rental comparison platform allowing users to compare vehicles, prices, and agencies from a single interface.
UI Showcase
Final interface explorations and key product screens.
Design System
Developed a modern layout engine with custom filter panels, detailed comparison tables, and agency review badges.
Final Results
Created a unified comparison experience that simplified the car rental search and booking process.
